23ZERO team members are dedicated outdoor enthusiasts with over 25 years of experience in manufacturing quality, affordable outdoor gear. With our team spread across the two most active countries in the world—Australia and the USA—we have founded our company on the principle that we would use the knowledge we have gained over the years to make products that we would use ourselves. We approach this using common sense to identify any weak spots and make adjustments as required. We are not a “insert your name here brand” and regularly use, test, and refine our products along with regular factory visits to ensure our high standard of Quality Control is being met. You can sleep easy knowing whatever you put it through, your 23ZERO gear will go on the journey with you.
Our name 23ZERO is derived from part of the coordinates of one the toughest places on the planet and the most central latitude line of Australia. Locating this point using the center of gravity method puts it at 23°07 S and 132°08 E. You can find red dirt Kangaroos and Dingos there, but not a lot of people—the trip to visit this place is not one undertaken lightly because it’s within a harsh desert climate that has an average daytime temp of 37.5 ° C or 99.5°F.